David Kusi Boye-Doe, the Creative Director behind the Ghanaian fashion brand BOYEDOE, has been named a semi-finalist for the prestigious 2025 LVMH Prize, marking a significant milestone in his career and the growing prominence of African fashion on the global stage.
The LVMH Prize, awarded annually by the luxury conglomerate LVMH Group, celebrates innovative fashion design and craftsmanship.
It provides finalists with funding, mentorship, and industry support, offering a platform for emerging designers to shape the future of fashion.
David’s selection as a semi-finalist places him among the most promising up-and-coming designers worldwide.
His work at BOYEDOE, known for its fusion of modern design with Ghanaian heritage, has gained attention for its ethical sourcing and artisanal craftsmanship, positioning the brand as a leader in the growing sector of African luxury fashion.
“It is an incredible honor to be the first Ghanaian to be recognised by the LVMH Prize,” David commented. “This is not just for me but for Ghana and the African fashion industry as a whole. It is a testament to the creativity and excellence emerging from our continent.”
As a semi-finalist, David will now present his latest collection to a panel of fashion experts, including LVMH executives and leading industry insiders. Should he advance to the final stage, he will compete for a €400,000 grant and a year of mentorship from LVMH, which could provide a major boost to his brand’s international expansion.
Known for its commitment to ethical practices, the brand is redefining contemporary African fashion with a focus on Afro-luxury and sustainability.
The final winner of the 2025 LVMH Prize will be announced later this year.
In the meantime, supporters of African fashion can follow BOYEDOE’s journey through the competition under the hashtag #BOYEDOE2025LVMHPrize.
