Source: Asare Bediako Addo
Ghanaian rapper Medikal has been appointed as an ambassador for Ghana’s national drug abuse awareness campaign, in a move aimed at harnessing celebrity influence to combat the growing problem of substance abuse among young people.
The announcement was made in Parliament of Ghana on Wednesday, February 25, 2026, as part of a broader strategy to strengthen education and prevention efforts nationwide. The initiative is being led by the National Youth Authority (NYA), which believes the musician’s strong connection with young people makes him a powerful advocate for substance-free living.
“In a strategic move to enhance the campaign’s appeal and credibility among the youth, the National Youth Authority has appointed renowned Ghanaian musician Medikal as an official Red Means Stop ambassador,” a statement to Parliament noted. “Medikal’s significant influence among young Ghanaians through his music and social media presence makes him an ideal voice for this cause.”
Concerns over rising drug abuse among the youth have intensified in recent years, prompting renewed calls from policymakers, health professionals, educators, and community leaders for innovative and relatable prevention approaches. By engaging a high-profile figure from the entertainment industry, the NYA hopes to deliver its message in a way that resonates more deeply with young audiences, especially those considered vulnerable or at risk.
Medikal, known for his energetic presence in Ghana’s music scene and his large social media following, is expected to use his platform to challenge harmful narratives around drug use, promote informed decision-making, and encourage young people to seek help when needed.
Addressing Parliament, officials stressed that traditional awareness campaigns alone may not be sufficient to curb substance abuse. They argued that public figures who command admiration among the youth can play a critical role in shaping attitudes and behaviour.
The partnership with Medikal is therefore intended to complement ongoing educational programmes, community outreach initiatives, and collaborations with schools and youth groups across the country.
Under the campaign, Medikal will participate in public engagements, media outreach, and community-based activities highlighting the health, social, and economic consequences of drug abuse, while empowering young people with practical information to make safer choices.
The NYA says the appointment reflects a growing recognition that tackling drug abuse requires a multi-sectoral approach—combining policy, education, community action, and cultural influence. As the campaign rolls out, stakeholders will be closely monitoring its impact, with many viewing the collaboration as a bold step toward safeguarding the future of Ghana’s youth through the power of popular culture.
