By Asare-Bediako Addo
Award-winning Ghanaian musician Samini (Samini Dagaati) has paid a courtesy visit to the Director of Tobinco Media Group, Abigail Tobin, as part of efforts to strengthen industry relationships and boost visibility for his latest project, #ORIGINA.
The visit, described as warm and engaging, formed part of Samini’s strategic outreach to key stakeholders within Ghana’s media and entertainment space. Renowned for his longevity, influence, and consistent contribution to the music industry, Samini once again demonstrated professionalism beyond the stage by prioritising strong institutional partnerships.
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During the interaction, the celebrated artiste formally introduced and discussed the vision behind #ORIGINA, a project that is already generating significant interest among fans and industry players. According to Samini, the initiative is rooted in celebrating his musical foundations while reflecting growth, authenticity, and cultural pride—hallmarks that have defined his career over the years.
Ms. Abigail Tobin welcomed the visit and expressed appreciation for the engagement, noting the importance of collaboration between creative artistes and media organisations. The meeting highlighted the role of media partnerships in amplifying creative content, promoting Ghanaian music, and expanding audience reach both locally and internationally.
As Ghana’s entertainment industry continues to evolve, such strategic engagements are increasingly vital in strengthening networks and ensuring that creative projects receive the exposure they deserve.
With #ORIGINA steadily gaining traction, Samini’s visit underscores his commitment not only to delivering quality music but also to building sustainable, long-term relationships within the industry.
