Akosua Naana Lexis Obenewaa Opoku-Agyemang, a brand consultant, says entrepreneurs who prioritize record-keeping and business planning are better positioned to attract investors and sustain growth.
Speaking on Bullet Business with Karen Antwi on Wednesday, March 18th, she argued that proper financial documentation and strategic planning does not only streamline operations but also build investor confidence.
“An investor is coming in and is looking at numbers, how many people have you been able to serve? What problem or solution are you offering or fixing?” she said.
Opoku-Agyemang also added that consistency in record-keeping allows entrepreneurs to demonstrate how they are “looking at projections” for the future, a practice she said is essential for maintaining a business legacy.
