Source: Ebenezer Madugu
It was a scene that looked like it had dived straight out of Ghana’s rich history books. Drums rolled, kente shined under bright lights, and the stage was transformed into an ancient Akan palace.
At the right corner sat Sir Bright Nana Anfo, dressed as a traditional king, while Ama Gyenfa of Osu-Darkwa sat gracefully under a royal umbrella as queen.
This was not a festival in a village square. It was the grand launch of TMG Heritage Connect, a month-long celebration by the Tobinco Media Group to mark Ghana Month throughout March.
The event attracted chiefs, tourism experts, politicians, business leaders, musicians, and students. It was clear from the beginning: this was more than just another media program. It was a cultural movement.
In her keynote address, the Executive Director of Tobinco Media Group and the Tobinco Group of Companies, Ms Abigail Tobbins, explained the deeper purpose behind Heritage Connect.
She noted that as a media institution, TMG understands the power of influence.
“Every headline, every broadcast decision shapes how we see ourselves as a nation,” she said. According to her, the initiative is not just about celebration but about responsibility — using media to promote Ghanaian identity, ethical broadcasting, and national development.
She emphasized three key goals:
- Celebrating Ghanaian heritage and innovation
- Promoting responsible and credible media influence
- Engaging audiences with meaningful, culture-driven programs
“This month is about pride, reflection, creativity, and unity,” she declared to loud applause.
The Country Director of Engage Now Africa, Cecilia Amankwah, delivered an energetic and heartfelt speech that connected deeply with the audience.
she urged citizens to patronize local goods and services.
She reminded the audience that Ghana is blessed with natural resources, culture, and talent. “Why can’t we use what we have to develop our own country?” she asked.
“We have come a long way,” she said. “We should be proud of how far we have come, but we must continue building so the next generation can build upon what we start.”
Music took center stage when the President of the Musicians Union of Ghana (MUSIGA), Bessa Simons, addressed the gathering.
He described Highlife as Ghana’s unique musical identity — a treasure no one can take away.
He proudly announced that Highlife has been recognized by UNESCO as a Ghanaian heritage, a moment that drew cheers from the crowd.
“Highlife has a rhythm for every mood,” he said. “It tells our story.”
He also revealed that MUSIGA has lined up several activities for the month, including:
Invoking the spirit of Kwame Nkrumah, Ghana’s first President, he encouraged Ghanaians to be proud of their heritage and confident in their identity.
From traditional drumming to colorful kente displays, the launch felt like a royal durbar blended with a modern media show.
The symbolism was clear: Ghana’s past and present can work together to shape a brighter future.
Ghana’s story is beautiful — and it deserves to be told boldly and TMG Heritage Connect is ready to lead the charge.
Throughout March, TMG’s platforms — Atinka TV, Atinka Fm Bullet TV, Agyenkwa FM, Ahotor FM, Atinkaonline and Bulltvonline — will be filled with Ghanaian stories, traditions, music, food, and tourism highlights.
