A high-stakes showdown is unfolding between the regulatory body and the pay-TV giant: MultiChoice Ghana will face a Stakeholder Committee on Monday, September 8, 2025, to rigorously review DStv’s subscription pricing in Ghana. This comes after the National Communications Authority (NCA) received MultiChoice’s response to notice about suspending its authorisation and a demand for a full pricing breakdown. MultiChoice has agreed to fully participate and pledged its commitment to due process, Ghanaian law, and consumer rights.
According to Graphic Online, the committee will operate under a strict 14-day mandate, with findings and a revised pricing structure expected by September 21, 2025. Despite government demands, MultiChoice clarified it has not agreed to a mandatory price cut—it is joining talks and will await outcomes. The committee is chaired by the Communications Minister, Samuel Nartey George, and includes NCA, MultiChoice Ghana, and MultiChoice Africa representatives.
This confrontation highlights broader tensions between consumer protection and private sector pricing autonomy. The government, citing concerns that Ghanaian subscribers are paying disproportionately high fees, reportedly $83 for a premium package compared to $29 in neighboring Nigeria, is pushing back firmly against what many see as unfair pricing for essential content.
On the other side, MultiChoice, soon to be acquired by Canal+ Group, insists on negotiating terms that balance affordability with operational viability. The committee’s outcome holds considerable weight for investor sentiment in Ghana’s media landscape, as well as setting a precedent for how subscription services are regulated.
