In a major media industry shift, celebrated social media strategist and creative powerhouse, Kwaku Quansah has joined Tobinco Media Group (TMG) as the Head of New Media.
This move marks a significant transition from his previous role at Pulse Ghana, where he played a pivotal role in revolutionizing digital engagement.
Kwaku Quansah, known for his innovative approach to content creation and digital strategy, led Pulse Ghana’s social media growth, propelling its Instagram following beyond one million—a first for any media outlet in Ghana. His expertise spans poetry, podcasting, and branding, making him a formidable force in digital storytelling.
With a background in Economics from the University of Education, Winneba, and a Master’s in Brands and Communications Management from UPSA, Quansah’s career reflects a seamless fusion of artistic expression and digital mastery.
His podcasting ventures, including “Thoughts on A Mic” and “The Pod Next Door”, have further established him as a leading voice in Ghana’s media landscape.
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At Tobinco Media Group, he is expected to spearhead a new wave of digital innovation, leveraging his extensive experience to enhance audience engagement and brand positioning. His appointment aligns with TMG’s vision of expanding its influence in the digital space while maintaining its stronghold in traditional media.
Industry analysts see this as a strategic move, not only for Quansah but also for Tobinco Media Group, as the media giant continues to evolve in the ever-competitive digital ecosystem.
As he takes on this new challenge, all eyes will be on how he redefines TMG’s digital footprint and pushes new boundaries in media innovation.
Ghana|Atinkaonline.com|Ebenezer Madugu
