Seidu Agongo, businessman and founder of Class Media Group (CMG), is offering straightforward advice to aspiring entrepreneurs: success begins with small steps in markets where demand is guaranteed.
In a recent social media post, Mr. Agongo reflected on how he would approach business if starting over with limited capital. “If I were to begin life today with just GHS 2,000, I would invest in selling sachet water,” he wrote. “Everyone drinks water, and on a daily basis too,” he added, underscoring the enduring appeal of essential goods.
Mr. Agongo cautioned against overcomplicating entrepreneurship. “If you want to succeed, go into a business space where many people need what you offer,” he said.
To illustrate his point, he cited the global dominance of platforms such as Facebook, TikTok, and YouTube, which generate billions in revenue by serving vast audiences. The lesson, he suggested, is simple: scale comes from meeting widespread needs. “How many people need this?” he advised prospective business owners to ask themselves before launching any venture.
He also drew on spiritual wisdom to reinforce his message, referencing the biblical passage that “where two or more are gathered, He is present,” as a metaphor for the power of abundance.
Mr. Agongo’s reflections arrive amid a broader conversation about African entrepreneurship, where voices increasingly emphasize the importance of starting small, understanding demand, and building businesses that serve everyday needs.
